Sell With Confidence

The process of selling a home can seem daunting.
Know that you are making the right decisions with a MASH agent by your side.

Agents With Answers

We will guide and educate you in the selling process. Let us create your roadmap to selling success.

Maximum Exposure

We create the perfect mix of marketing to ensure your home reaches the largest audience of potential buyers.

Picture Perfect

Gorgeous homes sell faster. Let us help you make your home look its absolute best. Say “Curb Appeal!”



Selling your home is something we make as painless as possible. Since most folks don’t sell many homes in their lifetime, it is best to rely on the expertise of someone that has a vast knowledge of the process. In addition to selling real estate, the owner of MASH Realty Services, LLC worked in the title insurance industry for over 14 years. Not only do we have you covered with preparing your home for sale and marketing, we know what it takes behind the scenes to be sure everything moves smoothly and stays on track. Do you want to know all of the closing costs, how taxes and other fees are prorated, and whether or not you are entitled to reissue credit? Do you want your agent to be able to review your closing statement to be sure it is accurate? We will do that all while providing the best possible customer experience.


We care about our customers. We understand that everyone’s situation is different. Let us know why you need to sell. Are you moving up, downsizing, relocating, getting divorced, settling an estate, or experiencing a financial hardship? We are here to listen and help make a plan that works for your unique set of circumstances. There is no “one size fits all” approach to real estate. MASH Realty Services is not a franchise, we are not a big box brokerage, and we don’t have training sessions focused on how WE can make more money. Our goal is simple: We help people, just like you, accomplish their real estate goals. When you are ready to start a conversation, just reach out.


How to sell your home in 6 easy steps.

Step One

Hire the right agent:  Good news. You found us!
You need an agent that is dedicated to guiding you and working WITH you for the best possible result.


Contact us today for a free, no obligation consultation with an agent.


Step Two

Prepare for Sale:  There are many things to consider before putting your home on the market. You only get one shot for a FIRST impression. So here is a quick list of things to do before you tell the world your home is for sale:


  1. De-clutter. Box it up, get it GONE.
  2. De-Personalize. Let the Buyer feel like it could be theirs.
  3. Clean, Clean, & Clean. Not just a Little – A LOT.
  4. Stage the Home. Think Model Home
  5. Curb Appeal. Spruce up the yard. Plant flowers, fill bare spots.
  6. Gather info & documents. (survey, termite bond, warranties, etc.)


At our initial consultation, we will talk through this in more detail and answer any questions you may have.


Step Three

Make a plan:   At your Initial Consultation, one of our agents will sit down with you to discuss a plan of action. If there is one take-away from business school, it is the 4 P’s. You can apply this to anything in your life and selling a home is no exception. Planning Prevents Poor Performance. 


Topics of discussion include, but are not limited to:  How to Find a Buyer (Marketing), Urgency/Timing of Sale, Pricing, Staging & Repairs, Process & Paperwork, Handling Offers


Step Four

List Your Home For Sale:  It is now time to let everyone know that your gorgeous home is now available for sale. There are a lot of different marketing strategies, but the bottom line is, you NEED exposure. At MASH Realty Services, we understand how important that is, so we make sure that your home can be found on just about EVERY real estate site out there. This includes sites like Zillow,, Redfin, Trulia,, etc. Our marketing plan includes:


  1. High Dynamic Range (HDR) photography. Don’t settle for anything less than the best. Home Buyers want to see GREAT photos. No iPhone jobs here AND it doesn’t cost you a dime.
  2. Drone Images – If your property has features that should be shown off using aerial photographs, we make it happen – again, at no cost to you.
  3. List your home in the Multiple Listing Service (MLS).
  4. Syndicate the listing to all major real estate sites and broker/agent personal websites that pull the IDX feed from the MLS.
  5. Email marketing campaigns to other local agents.
  6. Individual Web Page is created for YOUR home that you can share.
  7. Facebook Advertising to drive traffic to your home’s specific web page.


Step Five

Secure a Buyer:  Once we have attracted buyers to your listing, they will come tour your home. At that time, we will do our very best to encourage someone to fall in love with your property and make an offer! This is where most home Sellers need a lot of help. We will:


  1. Talk through any offers that are presented to be sure you know exactly what is being offered.
  2. If there are Multiple Offers, we will guide you through the process of working with more than one buyer to generate the Highest & Best offer possible.
  3. We will prepare a Estimate of Seller’s Costs, so you can see what you will NET from the sale based on the terms of the Agreement(s).
  4. We will negotiate the terms on your behalf. This is the part where most Sellers have trouble. You need that buffer to remove the emotions from the transaction to be sure you don’t de-rail the process.
  5. We utilize the latest in electronic document signing services to assist you in executing the contract and any other applicable documents (HOA or CDD Addendums, Lead Based Paint Disclosures, etc.)
  6. Once the Buyer completes their home inspection, there will likely be some renegotiating with regard to repairs. We will assist you in order to make sure the process remains smooth and fair.


Step Six

Prepare for Closing:  As we near the end of the transaction, we will assist you with tying up loose ends and making sure you know exactly what to expect at closing.


  1. It’s time to prepare to Move Out. We will discuss a plan, so that you can coordinate moving, cleaning, etc.
  2. Determine a closing Date/Time.
  3. Review the Settlement Statement – We will go over the final costs and be sure everything is as you expected it to be. Our expertise in the closing process and preparation of settlement statements will certainly come in handy for you here.
  4. Closing Day! On the day of closing, you will sign all of the closing documents needed in order to transfer the property to the new Buyer. Don’t worry, we attend all of our closings, so we will be there for moral support and to answer any questions you may have.
  5. Congratulations! You have sold your home!


Is there a “Selling Season” in Jacksonville, FL?


Considering the fact that Florida is green year round, there are not too many deterrents for home shoppers. There are times of the year that home Sellers feel like they should be focused on selling, but the fact of the matter is, there are Buyers looking to buy all the time. Life takes us in many directions at any given time. If you NEED to sell, you NEED to sell. If you NEED to buy, you NEED to buy. It’s that simple.

Take a look at the SOLD data from the Northeast Florida MLS (NEFMLS). As you can see, there are a few months where we had some peaks and valleys, but overall it was a pretty steady market.

Inventory in Jacksonville is very low for 2017 and is currently considered a Sellers Market with only a little over 3 months of inventory on hand. It’s a great time to sell.

Seller FAQ

What do I do first?

Even if you are just starting to consider selling a home, the very first thing you should do is align yourself with a licensed real estate professional. You don’t know where to find one? You’re in luck – you found us! Having an agent represent your interest in a real estate purchase is smart. About 90% of the homes sold in the U.S. are sold by real estate professionals. If you don’t have someone on your side, you are at a disadvantage.

What If I'm Also Buying?

Once you have connected with an agent that is a good fit and understands your needs, you will want to be sure that you have the money to purchase the new home of your dreams. Don’t worry, most people don’t have enough cash to buy a house. We can connect you with a great local mortgage lender that will explain all of your options. There are several types of financing, so there is sure to be a loan that fits your needs. If you don’t have a lot of money saved up, that is no problem. FHA loans allow you to put down as little as 3.5% of the purchase price. If you are in the armed services, you can use your VA eligibility and put zero money down. For those that qualify, there are first-time homebuyer programs that can be utilized to assist with downpayment and closing costs. Just ask your MASH Realty agent for details.

How Long Will It Take Me To Sell?

The length of time it takes to sell a home largely depends on how realistic you are when setting the list price. We will work with you to analyze the market and determine what the value of your home may be. We will typically suggest a price range where the lower price will move the home quickly and the higher price will take a bit more time to find a buyer. We see most homes go under contract within the first 30 days on market if our suggestions are taken. Our market analysis will show you how long homes typically take to sell in your specific area of Jacksonville.

What Will My Closing Costs Be?

Closing costs are tied to a few different factors. You need to know the purchase price, your loan amount (if applicable), and who is paying for which costs. One of our agents will be able to prepare an estimate of costs for you BEFORE you sign any contracts.

More to come in this section, but feel free to reach out if you need help now!

Can I Dictate When Showings Will Be?
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Will Buyers Be Alone In My Home?
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How Do Lock Boxes Work?
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How Do I Determine The Right Price?
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Are Open Houses A Good Idea?
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Talk to a MASH Realty Agent

We are here to help. Just let us know how.